(2021, November 28). In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. SWOT Analysis is a proven management framework which enables a brand like Arsenal to benchmark its business & performance as compared to the competitors, and make strategic improvements. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. This observation is underscored by the fact that Arsenal Football Club has an estimated global fan base of about 27 million, becoming the third-largest in the world according to a 2005 report (Maidment, 2006). company profile, Industry Analysis - . The opportunities for any brand can include areas of improvement to increase its business. Strengths Conclusion, Arsenal Football Club Competitor and Market Analysis, The Big Four Key Competitors:THE BIG FOUR, CHAMPIONS LEAGUE CONTENDERS OTHER COMPETITORS:EPL, Stadium Capacity The stadium opened in July 2006 and has an all seated capacity of 60,355 Second largest football club stadium in England behind Manchester United's Old Trafford Management Recently appointed three senior executive positions at the Club Tom Fox (Chief Commercial Officer), Svenja Geissmar (General Counsel) and Trevor Saving (Head of People and Operations) All three will report into Chief Executive Officer, Ivan Gazidis Ownership In total, Arsenal's board of directors currently hold 45.6% of the club's shares The largest shareholder on the board is Stan Kroenke, with 18,240 shares (29.9%) owned via Kroenke Sports Enterprises Next is Danny Fiszman who holds 10,020 shares (16.1% Richard Carr has 2,722 (4.4%) and club chairman Peter Hill-Wood owns 500 (0.8%) Minor shareholders of the club, including former players Ian Wright and Liam Brady, and three shares owned by the Arsenal Supporters' Trust. industry analysis. Following factors will influence the buying power of customers: Competitive advantage of companys product. As we mentioned earlier, this analysis looks at the external Political, Environmental, Social, Technological, Legal, and Environmental factors that would influence your organization's strengths and weaknesses. should remember, that this work was alredy submitted once by a student who originally wrote it. India is a largely untapped market and Arsenal can easily tap the Indian market but a lot of homework needs to be done in order to do so. (Hornby, Nick, 1992) Technologically Arsenal is far ahead of most clubs, the club offers all the latest facilities to the players and the coaching staff. Arsenals political surroundings encompass the rules and policies granted by The Barclays Premier League authority; the league handbook states the regulations, which are as follows: The five forces analysis will facilitate Arsenal to distinguish the environment: The principal strategic activities of the Arsenal have operated through two significant modes, are the professional football league contest, and the other is correlate business operations. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Prioritize the points under each head, so that management can identify which step has to be taken first. Therefore, it is necessary to block the new entrants in the industry. Arsene Wenger is the present manager and he has done a fantastic job at the club. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Casals, F. E. (2011a) "Analysis of How F.C. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive. Liverpool Football Club. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Let us start the Arsenal SWOT Analysis: For Arsenal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. As the most important objective is to convey the most important message for to the reader. Kotler, P., & Armstrong, G. (2006) Principles of Marketing. Answer the necessary questions that are related to specific needs of organization. Arsenal vs. Man Utd, Commercial, Broadcasting and Match day Revenue Real Madrid FC ranks first in terms of commercial revenue(Sale of jerseys and other endorsement deals) Arsenal and Man Utd boast huge earnings in terms of match day revenues(high price tags on tickets) Real Madrid FC also earns massive profits from the sale of its broadcasting rights(Exert a Monopoly power over other teams) Arsenal Revenue Statistics vs. Other Clubs Revenue Reflections, English Premier League World's most lucrative football league Combined club revenues of 1.93billion ($3.15bn) in 200708 Total club revenues of 2.326billion in 200809 The second most profitable after the German Bundesliga Premier League clubs are some of the richest in the world Deloitte listed seven Premier League clubs in the top 20 for the 200809 season Its ahead of Spains La liga and Italys Serie A A total of 43 clubs have competed in the Premier League Market Size, Corporate Structure Operated as a corporation and is owned by the 20 member clubs Chairman, Chief Executive and Board Of Directors oversee daily operations The FA has VETO power when new rules are adopted by the premier League Sponsorship The Premier League has been sponsored since 1993 1993-2001: Carling( FA Carling Premiership) 2001-2004-:Barclaycard(Barclaycard Premiership) 2004-2007:Barclays(Barclays Premiership) 2007-Present:Barclays(Barclays Premier League) Key Trends, Finances The Premier League has the highest revenue of any football league in the world Total club revenues of 2.326billion in 200809 Premier League clubs are some of the richest in the world "Football Money League", listed seven Premier League clubs in the top 20 for the 200809 season Stadia Stadium attendances are a significant source of regular income for Premier League clubs Combined total capacity of the EPL in the 201011 season is 770,477 with an average capacity of 38,523 For the 200910 season, average attendances across the league clubs were 34,215 Total aggregate attendance figure of 13,001,616 Continued: Key Trends, Worlds Favorite League EPL has risen well above Serie A and La Liga in the past year by 1 billion (0.7 billion). Arsenal Football Club English Premier League Football Club based in London, England One of the most successful clubs in English Football, having won 13 first division and premier league titles and 10 FA cups. This document does an environmental market analysis of Arsenal FC Club, owned by Arsenal plc. Other major signings include Gallas who was bought from Chelsea, Thomas Vermaelen who was bought from Ajax. The compatibility of objectives. Opportunities for Arsenal London Fc can be obtained from things such as: Change in technology and market strategies, Government policy changes that is related to the companys field. Premier League (2009) reported that some latest Premier League broadcast contracts and the place of the club in the league raised 70.4 million profits, which is a 25 million (55 percent) augmentation; in 2008-09 session they assured the fourth position in Premier League with unbeaten 21 games and reached to semi-finals in both UEFA Champions League and FA Cap. A lot of money can be generated through. Population of 1.15bn Underlying interest in football/Premier League Untapped commercial opportunities Wealthy target audience in Indian middle class Football identified with youth - there are 325m Indians aged 20 - 35 Chance to influence/improve local football Opportunity for corporate social responsibility (CSR) input Target Market, United Kingdom and Ireland Revenue from television rights has helped sustain clubs both on and off the field Major media sponsors include Sky, BBC and ESPN The Premier League sells its television rights on a collective basis The first Sky television rights agreement was worth 304million over five seasons The league brought in 320million from the sale of its international rights (2004-2007) Television rights alone for the period 2010 to 2013 have been purchased for 1.782billion Media Coverage, Worldwide Media Coverage plays a vital role in enhancing the EPL Most watched sporting league, followed worldwide by over half a billion people in 202 countries In the US, coverage is shared between Fox Soccer Channel, Fox Soccer Plus and ESPN In Canada, Rogers Sports net owns the Premier League rights The Premier League is particularly popular in Asia(widely distributed sports programme) In China, data from 2003 suggested that matches were attracting television audiences between 100million and 360million Continued: Media Coverage, Performance measure of team success/failure Winning a certain number of games every season Qualification for the European competitions Gaining maximum points from weaker teams Conceding less goals as possible and scoring as many as a team can Focusing on winning silverware both domestically and Abroad Making efforts to try and operate as more environmental friendly organizations These include waste minimization, waste disposal and energy & water use Competitors Analysis, Competitors Analysis: Teams that keep managers for long spells show more success than those that change management often Team success(winning trophies) generates revenue for the club Clubs that operate under effective cash flows are able to avoid massive debts and high interest payments. Getaway from the business operation strategies, Arsenal has also enthusiastic awareness of supporter or fan satisfaction, such as, with the financial aid by the Granada Media, a database of the fan has composed and symbolized as Gooners. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. You may not submit downloaded papers as your own, that is cheating. pest management notes. professional specifically for you? The paper "Environmental Market Analysis of Arsenal FC" is an outstanding example of a marketing case study. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Some projects like the Highbury Square project brought a large amount of yield, showing a rising drift throughout the last three years. Currently, most of the popular and skilled players are performing here and the trade of player registrations generated an income of 26.5 million. For this reason, the political factors surrounding Arsenal Football Club have been found to be very acceptable. Cash level, Debts and Assets Analysis Man Utd had twice the amount of total assets compared to Arsenal in 2010 The increase in Debtors within one year from 278 mil to 675 mil puts Arsenal in a better financial position in terms of the interests paid to finance the debts Potential for growth, Free Cash flow, Depreciation and Interest Expense Arsenal operated under a superior cash flow compared to Man Utd This reflected lower interest payments and lesser capital expenditures The club was in a better shape due to good profits and lower depreciation compared to Man Utd The interest expense as a percentage of total debt is higher for Man Utd at 10% compare to 6% for Arsenal indicating much higher cost of capital. The Official Arsenal Encyclopedia. Arsenal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In this model, five forces have been identified which play an important part in shaping the market and industry. However, this successful performance has been attributed to the enabling environment the Club has been enjoying in addition to the unmatched dedication shown by the various managers who have ever worked for the Club. Moreover, it has to be quoted that before tax payment the Arsenal has earned about 20 million pounds including 0.6 million liability (Arsenal Holdings plc, 2009). This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. (Arsenal Holdings plc, 2006). The threats in the SWOT Analysis of Barcelona Football Club are as mentioned: 1.Other top clubs buying out good players. Competitors activities that can be seen as your weakness. It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. If you find papers This tool is especially useful when starting a new business or entering a foreign . A PESTEL analysis is used to identify threats and weaknesses . Porter, M. E. (2004) Competitive Strategy. In the second phase, the current strategic investigations along with the implementation area are also structured. Saturated English football market 3.Lack of world class players in team as Arsenal management prefers working with new players. The Arsenal Football Club Public Limited Company operates as a professional soccer club. Premier League (2009) A History of the Premier League. The paper presents a detailed analysis of the business strategies of Manchester United Ltd, a premier, These factors include the sponsors, the fans, the stakeholders, and the prestige of the, For this purpose various strategies like tapping young talents, recruiting expert coaches, maximising the number of volunteers, integrating the, Brand image can easily be considered as the greatest strength of Manchester United. It focuses more on youths at schools, and possesses an approximate international supporter base of about twenty-seven million; additionally, a 2002 report specifies that the club encompasses a big number of black spectators as well, Persons from 16 to 19 years who are uneducated or jobless are provided with a four months course by Arsenal that offers vital expertise and literacy for societal enhancement. student. Games are broadcast to 600 million homes in 202 Countries across Europe, Asia, Australasia, Oceania, Africa, the Americas and the Middle East The global rise of the Premier League Overseas rights 2010-2013 1.7bn? (2021, December 11). Arsenal Football Club English Premier League Football Club based in London, England One of the most successful clubs in English Football, having won 13 first division and premier league titles and 10 FA cups, The Gunners PEST AND INDUSTRY ANALYSIS:ARSENAL FOOTBALL CLUB. Furthermore, a PESTLE analysis serves as the foundation for identifying opportunities and threats, which aids in the SWOT analysis. Hamlyn. 3.Financial debts incurred due to expensive player transfers. The potential factors that made customer shift to substitutes are as follows: Products substitute available in the market. Arsene Wenger is the present manager and he has done a fantastic job at the club. 11th ed. The income level of the industry is very optimistic and all the members of the league engender a high level of income. Initially, fast reading without taking notes and underlines should be done. However, all of the information provided is not reliable and relevant. However, imitation is done in two ways. This club was first founded in 1886, in addition to being the only football club to have hanged about in the top English League ever since World War I. industry, PEST analysis - . This report on Arsenal Football Club PESTEL Analysis was written and submitted by your fellow (Alanzi 2018.) Arsenal Company Profile: Arsenal Broadband Limited 2010. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a big picture of companys characteristics. December 11, 2021. https://ivypanda.com/essays/future-strategy-for-arsenal-fc-in-business/. Other political factors likely to change for Arsenal London Fc. Browse marketing analysis of more brands and companies similar to Arsenal. Precise and verifiable phrases should be sued. Arsenal is one of the leading brands in the sports teams and events sector. "Football isn't a matter of life and death - its much more important than that!" Bill Shankly. Arsene Wenger has made some very sagacious signings off late, Arshavin was bought from Saint Petersburg Russia and he has been a sensational signing for the club. With improved wages, high preference on football entertainment and soccer inspirations amongst Arsenal F.C followers, more games and goodwill be watched and received respectively by the club. Its changes and effects on company. The Club assists the less fortunate in society by providing sporting services, educational and charitable projects (Soar and Tyler, 2000). To have a complete understanding of the case, one should focus on case reading. 2. Clear yourself first that on what basis you have to apply SWOT matrix. Abstract. PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. This report "Reflective Journal on Guest Presentations"is an interesting account of experience and new information the author gathered from different speakers and various guest presentations regarding important companies refining the business industry. hellip; The direction taken by the journal reflections looks through facts, operations and the general information not only provided by the speakers but also others in the public domain. Economic-The direction and nuances of the economy with respect to growth, inflation, consumer income, cost of living standards, unemployment and other factors that in this case would impact game attendance and merchandise purchases of a, Let us write or edit the essay on your topic, 6 (1500 words), The Condition Of The Working Class In England Analysis, Should football managers be sacked when results (on the field) are poor, The external environment of Manchester United, Reflective Journal on Guest Presentations, Barclays Premier League and Manchester United. If you find papers We utilize security vendors that protect and Technological factors are very crucial in any business enterprise and are considered fundamental in the globalization of businesses (Maidment, 2006). It is located in North London and has a very huge fan following. Man Utd do not traditionally monetize this area well Overall, in terms of adding value to shareholders, Arsenal is the better investment. This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. coaches, Economic and Industry Analysis - Timothy r. mayes, ph.d. fin 3600: chapter 11 fundamental analysis fundamental analysts. "The Gunners". In view of this, Arsenal Football Club has been at the forefront in embracing technology-based operations. The paper "Environmental Market Analysis of Arsenal FC" is an outstanding example of a marketing case study. Economic factors on the other hand have been the most enabling for the club and the sporting sector in general. Web. Following are the opportunities in Arsenal SWOT Analysis: 1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity. Brainstorm and assumption the changes that should be made to organization.