Along with creating the barrel, all proceeds will go to a great cause for the winning team. Lets find out. Its too soon. For their next course development endeavor, they brought on board Andy Roddick the former tennis star is an avid golfer and turned their ambitions toward something less traditional, a 9-hole model without the sprawling clubhouse and view-obstructing condominiums. Gambling problem? primary investor Mark Rivers told . If you constantly tell yourself you are a poor putter, then you will become one. Photos contributed by Sweetens Cove / Cooper, left, and Peyton Manning share a laugh at Sweetens Cove golf course in South Pittsburg, Tenn. Mark Rivers is a New York-based Realtor who understands . Even professional golf course critics have, at times, described Sweetens Cove as the essence of the game distilled into purest form and function. Thanks for subscribing and watch for your first newsletter soon! "What other people may find in poetry or art museums, I find in the flight of a good drive." Andy Roddick and business partner Mark Rivers were inspired to create the bourbon brand by a Tennessee golf club called Sweetens Cove. I was always reluctant, being unaware of the research and science of the benefits. Perhaps most unique for the brand, its identity is built entirely around a small piece of land and the nine-hole golf course that occupies it in rural Eastern Tennessee. What makes brands great are oftentimes stories, and this particular business passion of ours is story on top of story, Rivers says. No one would argue that its easy to get to or that it has lavish accommodations, but the quality of golf theyve condensed into a mere 9 holes is what keeps its disciples flocking to rural Tennessee in droves. Left to right: Tom Nolan, Andy Roddick, Rob Collins, Mark Rivers, and Peyton Manning. The best way to do this is simply write down in your notebook what you are working on. Since partnering with the original ownership, Marks team has made only minimal improvements, including better drainage and a Himalayas-style putting green. It was there, during a stint with whiskey giant Brown-Forman, that she became the first female Master Taster, followed by a period as Master Distiller, another first, at Castle & Key Distillery. Input your search keywords and press Enter. Our brains naturally focus on the bad shots, as that has more of an impact on our thought process. In May 2019, Sweetens Cove Golf Club announced an all-star team of five new co-owner partners (pictured above with owner and architect Rob Collins). Vital Stats: A blending of select Kentucky and Tennessee bourbons, finished in stainless steel tanks with the addition of special wood spirals made from sugar maple wood. Maybe it could be on adjoining property to Sweetens Cove, laying the groundwork for a future resort. At a recent sit-down with him in Dallas, he wasnt shy about discussing the marketing gold hed discovered with Sweetens Cove. The product is close to selling out. Now that we have that part out of the way, some big news is coming from South Pittsburg, TN in the form of a new partnership. Smith is tougher to knock, with what should be a relevant history at likely comparative tracks at Himmerland, Green Eagle and Ras, all long enough for a connection with the test this week. Before your round, write down a commitment you can maintain throughout the round. Marianne Eaves, as far as being master blender for this brand goes, seems to once again have delivered a home run for Sweetens Cove. If youre going to be involved in bourbon and spirits, two things are important, Manning said. It didnt take long to realize journaling needed to be implemented in my golf game. That third win on the Challenge Tour came six years after his two wins at the Swiss Challenge (similar yardage, altitude accepted) and, more significantly, at the Hainan Open in China, again beating a long driver in Pep Angles at a course that bombers Grant Forrest and Tapio Pulkkanen have both finished as runners-up. Is that our big idea? Andy recalled asking Mark back in 2019. Im in the cold-calling business, Peyton says. In a similar vein, and just one shot behind Smith in Japan, Jorge Campillo comes here in rich form and was another to catch the eye last week. The Sweetens Cove Tennessee Bourbon story starts in 2018 when Rivers first visited Sweetens Cove Golf Club. Although he has missed half his cuts in 2023, when he has been right he has recorded a never-nearer third in Thailand and a closing sixth in India, before leading the Steyn City field into Sunday. There has already been an increase in play over last year, and we want to keep the course affordable to familiesand young golfers., Sweetens Cove has not become the socialmedia sweetheart that it is for no reason. In early April, Collins was asked by Mark Rivers, a real estate investor from California and one of the five investors, to join him at Ruth's Chris Steak House in Chattanooga to meet with some of the new investors. Ultimately, that means the team is looking to put more golf on the property. Making a swing change is difficult for even a professional player. The alcohol by volume is 45% (90 proof) with 85% of the mash bill containing corn. She established our credibility., While Sweetens Cove is considered a celebrity brand, they dont use Manning or Roddick in advertising. Courtesy Photo. Its this hidden treasure. If you've been living under a rock with no access to any golf-related social media outlets and are asking yourself what Sweetens Cove Golf Club is, I would suggest starting with this . The finish is delicate and lingering, leaving behind an essence of sweetness that makes a dessert desired next. Manning, tennis player Andy Roddick, and Mark Rivers, a real estate developer and friend of Roddick, came up with the idea for the bourbon based on their shared affinity for the course and the tradition of golfers taking a shot of whiskey before they hit their . We use the Golf News Net byline sometimes just to change things up. Sign up to be the first to know aboutthe latest Sweetens Cove swag and what's happening at the course. Marianne was, coincidentally, born not far from the course, but she grew up one state north in Kentucky. You talk about storytelling and authenticity in the roots of a brand, you cant really beat that, said Rivers. "Sweetens Cove has always been about discovery and hidden treasure," says Sweetens Cove managing partner Mark Rivers. Maple candy, vanilla, coriander, black pepper, cotton candy, orange slice. Nichol, Gary The Lost Art of Golf. Sweetens Cove stands out in the world of celebrity spirits brands for its multitude of compelling stories. In a six-month span, I lost two close friends to suicide. Peyton Manning, Drew Holcomb, Andy Roddick and Jim Nantz are just a few of the investors backing Sweetens Cove Tennessee Bourbon Whiskey, to launch on May 26. . "When we first discovered [the course] a year and a half ago, it was this mesmerizing, magical place - we were struck by it," remembers Mark Rivers, co-owner of both the course and the bourbon brand. The current shed is part of what made it the darling of the golfing community so lets not mess with it too much.Restrooms, seriously, are part of the plan, but apart from that, the plan is ultimately just to encouragepeople to stay longer, play more golf and enjoy the place. drinks celebrities interview news/restaurants-bars Wallace has been covering college sports for 15 years, starting off while attending the University of South Alabama. The course itself presents an entirely unique golfing experience in the Southeastern region of the United States in that it was conceived, designed, and built as an inland links course. It should also be noted that by clicking the buylink towards the bottom of this review our site receives a small referral payment whichhelps to support, but not influence, our editorial and other costs. Prices around $60 per 750 ml bottle. Few, if any, golf courses were being built. Its crude clubhouse, a shed bought at Lowes, and portable toilets for restrooms spoke volumes about the priorities of its designers and owners, points not lost on an increasingly enchanted fan base. After more research, I changed to a classic physical journal to handwrite in. But how and why an out-of-the-way golf course came to inspire one of the hottest new whiskey brands is another story altogether. eSouthernGOLF.com 2023 | All rights Reserved. No other course does this. Let's celebrate with some whiskey and a Manning. See more in GNN's affiliate disclosure. They decided to make an ultra-premium Tennessee whiskey bourbon instead of competing with everyone else. "We now have a functional bathroom," Rivers says. Given the celebrity behind it, its bound to become a collectors item. 2/16/2023 8:56 PM. At a recent sit-down with him in Dallas, he wasnt shy about discussing the marketing gold hed discovered with Sweetens Cove. Were going to make immediate investments to help with the infrastructure of the existing course when it comes to drainage and additional resources for the grounds crew. The rapid growth and success since their launch is truly impressive, and we are excited to support such a promising company.. Sometimes we post sponsored content from this account, and it is labeled as such. The brand is named for the renowned Sweetens Cove Golf Club inSouth Pittsburg, located between Nashville and Chattanooga. In short form, here are the biggest reasons why journaling can be beneficial to your golf game and mental health, which in my opinion, are correlated. The Danish youngster may need another run-out after almost two months away, but hes also let winning positions go in France, South Africa and Ras Al Khaimah over the last six months and his fortitude in contention needs to be seen again. The act of writing on paper with a pen makes you focus your attention on what you are currently doing, writing. The best way to go about it? And then we thought, Why dont we create our own bourbon, inspired by that, and by this place?. Required fields are marked *. Wine, actually: Deep into a bottle of pinot noir, real estate investor Rivers asked his buddy Roddick whether he wanted to invest in a golf course. We also occasionally include links to products and services from merchants of our choice. He shared how the brand was created in the middle of the pandemic, and how it quickly catapulted into a cult favorite, becoming one of one of the most sought-after Tennessee bourbons. The Scot certainly caught the eye last weekend after a four-under back-nine but hes often let punters down when sub-20/1, and whilst this course should suit better than Japan, he surely has one eye on defending his Italian Open title in a couple of weeks time. Trey Wallace What makes brands great are oftentimes stories, and this particular business passion of ours is story on top of story, Rivers says.