= GORGEOUS" one fan wrote in the comment section. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I cant wait to share all the very exciting projects we are working on.. Her trajectory as an up-and-coming style star has been thrilling to watch as well. WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. Maybe they want to shop but they also want to be entertained. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. Factbox: Why are Hollywood writers threatening to strike? The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. 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Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. She joins Zendaya, Hoyeon, & J-hope in the list! The Hollywood Reporter is a part of Penske Media Corporation. At best, people were scared, sad, and exhausted. Please see our privacy policy for more information. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. Zendaya is the newest Louis Vuitton H ouse Ambassador. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. Its exactly like a global ambassador Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Check this out: 2023 Cond Nast. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. The news comes three months after BTS helped drive millions of views I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. The impressive location will see equally impressive guests, including South Korean celebrities and Louis Vuitton ambassadors like BTSs J-Hope and Squid Game actress Jung Ho-Yeon. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. K-pop stars are all-round entertainers. HoYeon Jung is the newest global ambassador for Louis Vuitton. HoYeon Jung is the newest global ambassador for Louis Vuitton. The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month. Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". Mert and Marcus. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. 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The Maisons latest touchdown in There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. She joins Zendaya, Hoyeon, & J-hope in the list! "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. BTS' Jimin Kicks Off 2023 as Dior's New Global Ambassador See His Moody Campaign! The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. Email us at feedback@voguebusiness.com. Here are the brands Jun Ji Hyun, Song Hye Kyo, Jung Woo Sung and other Korean celebs are brand ambassadors of. 2023 Rolling Stone, LLC. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. "And it speaks to the kind of diversity I hope to see in the future. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton, says Osaka. Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant. I am delighted BTS are joining Louis Vuitton today, Abloh says. It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. It can be risky to put all your eggs into one or two baskets. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. The industry leader for online information for tax, accounting and finance professionals. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! All rights reserved. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, This campaign marks the first time that the brands miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. You can unsubscribe at any time. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. Its not a one-hour photoshoot but an ongoing relationship, he says. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. Korean traditional music mingled with contemporary pieces to set the background. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. All Rights Reserved. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. BTS has joined Louis Vuitton as global brand ambassadors. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. The epicenter of runway news, street style, and emerging trends. The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. From K-Pop stars to viral moments: Who won fashion month on social media? Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. The rising Korean fashion stars making a global imprint. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. The shocking news comes only 2 months after the show's premiere. Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. PSA: the power of BTS is about to infiltrate luxury fashion. The deal was BTSs first sponsorship deal with a luxury house, which is significant, he says. By Evan For the brands spring 2021 campaign, shot by creative director Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Does being leftist mean not taking care of one's image? Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Sign up for THR news straight to your inbox every day. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. 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Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles. Others recommend keeping an eye on emerging talent on popular platforms like Netflix. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. Prada Ambassador Un post condiviso da Louis Vuitton (@louisvuitton). Her career and convictions are inspiring. Much of the desire for entertainment has to do with shortening attention spans, says Kellan Terry, director of communications and analyst at Brandwatch. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Louis Vuitton has been drumming up plenty of SUGA's Sweet as Honey Monogram. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. "South Korean band BTS are South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Fees for talent could well skyrocket, predicts NYUs Watson. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. I immediately fell for Hoyeons outstanding talents and fantastic personality. My sense is that we wont see it on a global scale anytime soon, because the mainstream consumer isnt quite ready for that level of integration with technology, says Watson. Theyre going to see how far they can stretch it as possible. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Credit: Dior. In 2016, she landed her first major show thanks to Louis Vuitton. As part of louis vuitton brand ambassador list the If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture.
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